THE OBJECT POSTER
The object poster, as exemplified by the Priester matches poster designed by Lucien Bernhard,
is considered by many as the beginning of the modern graphic designer's exploration of the relationship between word and image.
is considered by many as the beginning of the modern graphic designer's exploration of the relationship between word and image.
PROJECT DESCRIPTION
To begin this design project, choose an object you have familiarity with.
Render it in simple colored shapes without outlines, visually reduced and edited down to its visual essence as an object. Do not interpret and/or express yourself through the object, but visually represent the object as it is. A good example of a contemporary "object poster" designer/illustrator is Michael Schwab (www.michaelschwab.com).
Juxtapose the image with a word –
– Version 1 with a word that describes “what the object is”.
– Version 2 with a word that describes “what the object does”.
– Version 3 with a word that describes “what the benefit of the object is”.
Choose a typeface that is legible and easy to read so that it communicates as text, but also appropriately signifies the word's relationship with the image. Juxtapose the word with
the image in a way that reinforces both the meaning and the form of the object. It may be positioned level, perpendicular to, or at an angle, placed close to, and/or if effective, touching the image, so that the word and image unify as a singular composition and expression. Choose a color for the background of the design that provides an appropriate context and objectively conveys a message - the synthesis of the inherent, associative, and implied meaning of both the word and the object.
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PROJECT SCHEDULE
TH – Jan 14 Object Poster Project Launch
T – Jan 19 Object Poster Roughs are Due
TH – Jan 21 Object Poster Comps are Due
TH – Jan 28 Final Posters - 1, 2 & 3 are Due
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THE OBJECT & THE DESIGNER
