This next project is a continuation of the Object Poster project, but the final outcome will be a contemporary advertisement for your original chosen object. It is influenced by the second generation of Object Poster designs created both in Europe and America. Influential historical designers include: Kauffer, Cassandre, Stenbergs, Beal, Matter all the way up to Rand.
Object into Product - Function & Benefit
This project will necessitate naming and branding your object as a product, then researching and determining your audience (market), and conceptualizing, writing, imaging, and composing a full page contemporary advertisement promoting your object in this new communication context.
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Here is the current project schedule:
PROJECT SCHEDULE
TH – Jan 28 Process Poster (Object Advertisement) Project Launch
T – Feb 2 Advertisement Project Brief/Concept Roughs are Due
TH – Feb 5 Audience Persona(s) are Due
T – Feb 16 Final Advertisement is Due
Here is a design project template to aid you in the writing of your project brief,
as well as an example of a simple class project brief created by a student last semester.
